4 ways digital stadium mapping is transforming the fan experience
Posted: October 26
In the wake of a pandemic, when live sports came to a crashing halt globally, the sports industry – and stadiums, specifically – continue to ideate and innovate ways to attract and retain fans. From vegas-worthy half-time entertainment featuring cutting-edge video and audio, to state-of-the-art arena renovations and expansions, technology is playing an increasingly significant role in enhancing the fan experience.
But one of the most exciting, yet underrated, developments in this regard is digital stadium mapping, a tool that is changing the way fans experience and interact with sports venues and the teams they support.
In this article, we’ll explore 4 key ways digital stadium mapping is revolutionizing the fan experience and streamlining the journey from softa-to-stadium.
1. Personalized Planning
One of the most significant advantages of digital stadium mapping is the ability to offer fans a resource to plan their gameday itinerary well ahead of kick-off, tip-off, and opening pitch. With the help of responsive web apps, fans can access interactive stadium maps and event-specific floor plans at home and on the go, providing accurate and detailed information about what will be open, available and accessible at an upcoming or future event.
Let’s take a multi-use venue such as Crypto.com Arena, for example. A fan visiting Crypto.com Arena for a LA Lakers basketball game on a Monday may or may not have access to the same parking lots, concessions, merchandise stands, pricing, attractions, or amenities available to fans visiting the Arena the following day for a Taylor Swift concert. Floor layout, seating arrangements, and available merchandise and concession locations will likely differ from event-to-event, making it difficult and confusing for fans without an interactive map to plan in advance. By providing fans a high level of event-specific information and mapping well in advance, venues and teams can streamline the event planning process and deliver guests a personalized experience.