For fans,by fans.
Wayfyndr was created by Danny Decker, Luis Cruz, and Andrew Puddifoot to reimagine and reinvigorate the fan experience – to create a more intimate and substantial connection between teams and supporters on game day.
Over the years, the trio attended a plethora of events–sporting, corporate conferences, expos, music festivals, etc. Time after time, they found themselves disappointed at the lack of innovation and attention placed on the guest experience. The simple things–finding the nearest restroom, coffee shop, parking lot, bar, etc.–were constantly overlooked.
But it wasn’t until an NBA game in early 2020, while waiting in queue for an entire half-time break, that the pin finally dropped. At that moment, without a beer in-hand, they decided to create a platform that would keep “fans in the stands” by streamlining, simplifying, and enhancing the in-venue fan experience.
Collectively bringing 20+ years technology, design, brand, and marketing experience to the table, they got cracking on a new kind of fan engagement and venue mapping platform. One that would truly put the fan in control. And just like that, Wayfyndr was born.