March 22
Case Study – Crypto.com Arena
Posted: March 22
Plan. Explore. Enjoy.
Wayfyndr and LA Arena Company partner to deliver guests visiting Crypto.com Arena, L.A. LIVE, and Peacock Theater the ultimate event companion.
Background
Crypto.com Arena (formerly known as Staples Center) is a globally recognized and admired multi-purpose venue located in Downtown Los Angeles. Home to the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks, Crypto.com is an epicenter for live sports, high-profile events, performances, and globally televised shows.
Adjacent to Crypto.com Arena is the L.A. LIVE complex, a four million square foot entertainment district featuring hotels and restaurants, Xbox Plaza, Conga Room, The GRAMMY Museum, and the home of the Primetime Emmy Awards – Peacock Theater (formerly Microsoft Theater).
The Opportunity
With the 2022/23 NBA season fast approaching and the first phase of Crypto.com Arena renovations completed, there was an immediate need to deliver fans an interactive venue map and event planning resource that could expand to Peacock Theater and the surrounding L.A. LIVE entertainment district.
Here’s what we needed to deliver:
- Simplified Event Planning
The solution needed to make the planning process stress-free for guests and serve the needs of three distinct guest use cases:Day of event – the guest arrives on campus and wants to know what’s available on that day in-venue and on campus.
Future specific event – the guest is planning on coming to an event at a specific venue in the future and wants to see the floor-plan, and learn what will be open and available at that event. For example, a concert will have a different floor plan than a basketball game, with different concession locations open.
Planning a general visit – the guest is looking to visit L.A. LIVE, Crypto.com Arena, and/or Peacock Theater and would like to see what is generally available at that venue. - Ease of Access
Any guest with a smartphone needed to be able to access and use the platform by going to the website, clicking a link in an email, or scanning a QR code on-site. No downloading required! - Simple Content Distribution & Management
While each venue would be built on a separate instance of Wayfyndr, it was imperative that administrators could manage content for all three venues through a single content management system. In addition, allowing for content to be shared across instances would save time on duplicate content entry. - Third Party Integrations
The solution needed to seamlessly integrate with 3rd party platforms and systems to automatically feed in events, menus and pricing.
The Solution
With help from the incredible team at Crypto.com Arena, L.A. LIVE, and Peacock Theater, we launched three venue-specific guest resources – https://visit.cryptoarena.com/, https://visit.lalive.com/, and https://visit.peacocktheater.com/ – each delivering visitors centralized information, event planning tools, and a detailed multi-level interactive venue map.
An integration with VenueNext (Shift4) enables automatic menu creation, menu management, and access to mobile ordering, while an integration with Carbonhouse CMS allows events to be dynamically created and assigned to each respective venue.
In a high traffic environment, where time wasted waiting and locating can lead to reduced guest satisfaction, Wayfyndr successfully provided all three venues with a friction-free resource for guests to access the information and resources needed to streamline and enhance their visit.
