Case Study – LA Galaxy
Posted: August 10
The LA Galaxy are an American professional football club based in Carson, California and arguably the most successful team in MLS history with 5 MLS cups and 8 Western Conference regular-season titles.
For the Galaxy, supporter satisfaction is everything. They knew communicating fan-focused activities, events and activations at Dignity Health Sports Park on matchday would be paramount to delivering the best possible in-stadium experience. And with an interactive stadium map that could simplify and empower fans to easily find what they are looking for, they could provide increased convenience and reduce stress for fans navigating the park pre, during and post match.
Without a venue map or matchday resource available to fans, the LA Galaxy looked to Wayfyndr to help reimagine the in-stadium fan experience.
Putting Galaxy Fans in Control.
With Wayfyndr, the LA Galaxy are able to provide their loyal supporters a robust matchday resource that communicates what is happening at the park before, during, and after the match. From jersey signing and player meet-and-greets, to face painting, crew cuts, and photo opportunities at Soccerfest, Wayfyndr maximizes fan engagement and revenue generating opportunities for the organization, while ensuring fans get the most out of their visit.
In addition, the custom designed interactive map of Dignity Health Sports Park and the surrounding campus empowers Galaxy fans to take control of their experience. Using the intuitive filtering system fans can refine concession choices by cuisine type, price range, wait time, and dietary restrictions, browse concession menus, take advantage of exclusive deals and discounts, and access mobile ordering without leaving the comfort of their seat.
Happy Fans = Happy Brand.
In only its first season with Wayfyndr, the LA Galaxy have seen a steady increase in platform uptake and engagement with an average of 2k views per home match and 5.5 pages viewed per user. But as we know, fan satisfaction cannot be measured solely by the number of visits and the time spent on-site. With first hand positive feedback from fans and front office, it is clear Wayfyndr is a valuable and integral matchday resource.
“The Wayfyndr interactive map has become an integral tool for each LA Galaxy matchday. The Galaxy Community has quickly integrated this resource to help them better navigate and interact with all aspects of the Dignity Health Sports Park experience. This white glove treatment when it comes to fan experience and technical support is first rate and a valuable resource for us.”
– Adam Serrano, Director fo Digital (LA Galaxy)