Arkansas Razorbacks
Unifying Gameday
Getting from the sofa to the stadium has become a breeze for Arkansas Razorbacks fans!
Picture effortlessly navigating through a sea of supporters, fully equipped with all the necessary information to plan, explore, and enhance gameday at your fingertips. Thanks to an innovative alliance between the Arkansas Razorbacks and Wayfyndr, this dream has materialized for guests visiting Donald W. Reynolds Razorback Stadium, Bud Walton Arena, and Baum Walker Stadium.
Let's break down how this partnership has transformed the Razorbacks fan journey, optimizing and streamlining athletic event attendance for first-time fans and loyal fanatics.
Background
The Arkansas Razorbacks Athletic Department acknowledged the hurdles confronting their loyal fans: the complexities of navigating to, from, and around athletic venues on game day, compounded by the arduous task of accessing vital event information that was too often fragmented across multiple online properties.
Enter Wayfyndr, with an innovative, mobile-first web-based custom mapping experience and a comprehensive gameday guide tailored specifically for Razorbacks fans visiting an athletic venue. This collaboration has significantly enhanced the fan experience, offering a seamless digital solution that streamlines pre-event planning and ensures stress-free on-site exploration.
The opportunity
Taylor Ryan McGillis, the creative mind behind the partnership from the Arkansas side, had a vision. He wanted to create a one-stop digital companion for fans attending athletic events and facilities, something that would not only provide essential information like parking lot locations and availability, traffic routes, and shuttle locations, but also enhance fan convenience with easy-to-access details on food and drink concessions, guest amenities, activations, and gameday attractions.
By partnering with Wayfyndr, Arkansas became the first collegiate athletic program to offer such a comprehensive and intuitive digital solution to its fanbase.
Consolidating fragmented information
Wayfyndr’s platform is a game-changer, consolidating all essential stadium information into one easy-to-navigate digital solution. Fans no longer need to switch between multiple apps and websites to find what they need.
The solution was integrated seamlessly into the Razorbacks native app and website, complementing existing digital
properties and encouraging fan adoption.
Event Schedule & Promotions
Ever missed a key moment or event because you didn’t know it was happening? Wayfyndr solves this with a well-designed event timeline and promotions module. From the HogTown street festival to the HogWalk and pre-game National Anthem, fans have a detailed schedule right at their fingertips. This feature ensures they’re always in the right place at the right time to catch every highlight and promotion.
Concessions & Menus
Craving more than just the game? Wayfyndr makes finding snacks and drinks effortless. With smart search and intuitive filters, fans can easily refine options by food type and dietary needs, then locate the nearest concession stands on an interactive map. Plus, with mobile ordering and up-to-date menus through VenueNext integration, fans can skip the lines and enjoy more of the action.
Event-Specific Mapping
Fan confusion is a thing of the past at Bud Walton Arena. Guests can now seamlessly filter information by event, viewing only relevant details such as men’s or women’s parking lots, shuttle locations, gates, and concessions. This streamlined approach simplifies planning, enhances the overall experience, and eliminates unnecessary gameday frustrations.
The Outcome
In 2023, Razorbacks Athletics unveiled three venue-specific Wayfyndr platforms for Donald W. Reynolds Razorback Stadium, Bud Walton Arena, and Baum-Walker Stadium. Each platform delivers a unique, branded experience with customized mapping that goes beyond essentials like road closures and parking. Fans gain access to tailored details, including local tailgating spots, stadium policies, and event-specific information like shuttle routes, amenities, and concession locations. This partnership marks a significant milestone in fan engagement, transforming gameday planning and navigation into a seamless and enjoyable experience for all Razorback fans.
In summary, the collaboration between the Arkansas Razorbacks and Wayfyndr has boldly confronted gameday challenges, turning them into opportunities to revolutionize the fan experience across football, basketball, baseball, and volleyball.
Through prioritizing fundamental fan requirements, delivering memorable moments, and harnessing cutting-edge technology, Wayfyndr provides fans with a gameday solution that significantly enhances every facet of the gameday experience.