Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Case Study

Arkansas Razorbacks

Wayfyndr provides a solution to a problem that we'd been seeking for years... a true one-stop-shop guide for fans coming to our venue. Wayfyndr's staff took fantastic initiative during the onboarding process to ensure that our product instance was ready by our launch date. Their attention to detail and ability to accommodate our needs has been top notch.

Taylor Ryan McGillis

Senior Associate AD, Marketing & Business Development

Unifying Gameday

Getting from the sofa to the stadium has become a breeze for Arkansas Razorbacks fans!

Picture effortlessly navigating through a sea of supporters, fully equipped with all the necessary information to plan, explore, and enhance gameday at your fingertips. Thanks to an innovative alliance between the Arkansas Razorbacks and Wayfyndr, this dream has materialized for guests visiting Donald W. Reynolds Razorback Stadium, Bud Walton Arena, and Baum Walker Stadium.

Let's break down how this partnership has transformed the Razorbacks fan journey, optimizing and streamlining athletic event attendance for first-time fans and loyal fanatics.

Arkansas Wayfyndr App Mobile Images

Background

The Arkansas Razorbacks Athletic Department acknowledged the hurdles confronting their loyal fans: the complexities of navigating to, from, and around athletic venues on game day, compounded by the arduous task of accessing vital event information that was too often fragmented across multiple online properties.

Enter Wayfyndr, with an innovative, mobile-first web-based custom mapping experience and a comprehensive gameday guide tailored specifically for Razorbacks fans visiting an athletic venue. This collaboration has significantly enhanced the fan experience, offering a seamless digital solution that streamlines pre-event planning and ensures stress-free on-site exploration.

The Opportunity

Taylor Ryan McGillis, the creative mind behind the partnership from the Arkansas side, had a vision. He wanted to create a one-stop digital companion for fans attending athletic events and facilities, something that would not only provide essential information like parking lot locations and availability, traffic routes, and shuttle locations, but also enhance fan convenience with easy-to-access details on food and drink concessions, guest amenities, activations, and gameday attractions.

By partnering with Wayfyndr, Arkansas became the first collegiate athletic program to offer such a comprehensive and intuitive digital solution to its fanbase.

Arkansas Razorbacks Wayfyndr Mobile App
  • Consolidating Fragmented Information

    Wayfyndr's platform is a game-changer. It aggregates all the essential stadium information into a single, easy-to-navigate digital solution. For fans, this means no more jumping between different apps and websites to find the information they need.

    The solution was integrated seamlessly into the Razorbacks native app and website, complementing existing digital properties and encouraging fan adoption.

    Arkansas Mobile Screen 1
  • Event Schedule & Promotions

    Ever missed a crucial activity, moment or activation because you didn't know it was happening? Wayfyndr has solved this with a brilliantly designed event timeline and promotions module. From the HogTown street festival to the iconic HogWalk and pre-game National Anthem, fans have a detailed schedule of events at their fingertips. This feature ensures fans are in the right place at the right time to catch all the day's highlights and promotions.

    Arkansas Mobile Screen 2
  • Concessions and Menus

    Hungry for more than just the action on the field? Wayfyndr makes finding a snack or drink a breeze. With a powerful smart search and intuitive filtering, fans can refine options based on a specific food type and dietary restriction, and then locate the closest concession location, all pinpointed on a map. Plus, with integrated mobile ordering links and up-to-date menus via a VenueNext integration, fans can plan to save time waiting in lines come gameday.

    Arkansas Mobile Screen 3
  • Event-Specific Mapping

    Fan confusion is a thing of the past. Guests at Bud Walton Arena now benefit from the ability to seamlessly filter between men's and women's parking lots, shuttle locations, gates, and concessions, ensuring they only view pertinent information for their specific event. This streamlined approach to planning enhances the overall event experience while effectively eradicating unnecessary frustrations on gameday.

    Arkansas Mobile Screen 4

Consolidating Fragmented Information

Wayfyndr's platform is a game-changer. It aggregates all the essential stadium information into a single, easy-to-navigate digital solution. For fans, this means no more jumping between different apps and websites to find the information they need.

The solution was integrated seamlessly into the Razorbacks native app and website, complementing existing digital properties and encouraging fan adoption.

Arkansas Mobile Screen 1

Event Schedule & Promotions

Ever missed a crucial activity, moment or activation because you didn't know it was happening? Wayfyndr has solved this with a brilliantly designed event timeline and promotions module. From the HogTown street festival to the iconic HogWalk and pre-game National Anthem, fans have a detailed schedule of events at their fingertips. This feature ensures fans are in the right place at the right time to catch all the day's highlights and promotions.

Arkansas Mobile Screen 2

Concessions and Menus

Hungry for more than just the action on the field? Wayfyndr makes finding a snack or drink a breeze. With a powerful smart search and intuitive filtering, fans can refine options based on a specific food type and dietary restriction, and then locate the closest concession location, all pinpointed on a map. Plus, with integrated mobile ordering links and up-to-date menus via a VenueNext integration, fans can plan to save time waiting in lines come gameday.

Arkansas Mobile Screen 3

Event-Specific Mapping

Fan confusion is a thing of the past. Guests at Bud Walton Arena now benefit from the ability to seamlessly filter between men's and women's parking lots, shuttle locations, gates, and concessions, ensuring they only view pertinent information for their specific event. This streamlined approach to planning enhances the overall event experience while effectively eradicating unnecessary frustrations on gameday.

Arkansas Mobile Screen 4

The Outcome

2023 marked the launch of three Razorbacks venue-specific instances - Donald W. Reynolds Razorback Stadium, Bud Walton Arena, and Baum Walker Stadium. Each experience delivers fans a tailored, branded experience, with custom mapping to support not just the basics like road closures and parking, but also more nuanced needs like local tailgating spots, stadium policies, and event-specific shuttle, amenity and concession locations. This partnership between Razorbacks Athletics and Wayfyndr stands as a milestone in fan engagement, making gameday planning and navigating smoother and more enjoyable for all.

Arkansas Wayfyndr Mobile Screen

In summary, the collaboration between the Arkansas Razorbacks and Wayfyndr has boldly confronted gameday challenges, turning them into opportunities to revolutionize the fan experience across football, basketball, and baseball events.

Through prioritizing fundamental fan requirements, delivering memorable moments, and harnessing cutting-edge technology, Wayfyndr provides fans with a gameday solution that significantly enhances every facet of the gameday experience.

The Numbers

130k+

Engaged fans

500k+

Page views

2.20

Minutes avg.
engagement time

Let's Go

The ultimate fan experience is here — schedule a personalized tour of Wayfyndr today.

Get a Demo
Let's Talk

See how Wayfyndr can help you meet your business goals — schedule a personalized tour of our solutions.

Contact Us