AUBURN
EVERY EVENT
For Auburn Tiger fans, the path to the stadium has never been clearer. Through a partnership between Auburn Athletics and Wayfyndr, fans now have a single digital companion to plan, explore, and move through every moment of gameday across Auburn's athletic venues. The collaboration reshapes the fan journey end to end – supporting first-time visitors and lifelong supporters alike, whether they're heading to a football Saturday, a basketball matchup, a baseball series, or a one-off event at Jordan-Hare Stadium.
BACKGROUND
Auburn Athletics recognized a familiar challenge for their fans: getting to, from, and around athletic venues on gameday while piecing together event details spread across multiple websites and apps. To solve it, the department partnered with Wayfyndr to deliver a mobile-first, web-based fan journey platform paired with a comprehensive gameday guide built specifically for Tiger fans. The result is a single digital experience that simplifies pre-event planning and supports stress-free exploration once fans arrive.
OPPORTUNITY
Auburn Athletics partnered with Wayfyndr to build a gameday companion that meets the expectations of modern fans while honoring the traditions that make Auburn athletics distinct. From parking at Jordan-Hare Stadium to game details at Neville Arena, a baseball series at Plainsman Park, or a special event drawing fans from beyond the Auburn faithful, the gameday guides put essential information at fans' fingertips – letting them focus on what matters most: the experience itself.
ONE DIGITAL HUB
Wayfyndr consolidates every piece of essential gameday information into a single destination – parking, venue navigation, schedules, concessions, and amenities, all a tap away. The platform integrates directly with Auburn's existing app and website, so fans access it through channels they already trust, and the athletic department strengthens its digital ecosystem rather than fragmenting it.
EVENT SCHEDULE & PROMOTIONS
The Gameday Guide gives fans a clear view of what's happening and when – from pre-game traditions to in-venue promotions and post-game moments. Fans see the day laid out in one place, so they can plan their arrival, build in time for tailgating, and make sure they don't miss the moments that matter.
CONCESSIONS & MENUS
Wayfyndr helps fans find food and drinks without wandering the concourse. Smart search and filters let fans narrow options by cuisine or dietary preference, then pinpoint the nearest stand on an interactive map – turning a common gameday frustration into a few seconds of planning.
EVENT–SPECIFIC VIEWS
Every event has its own footprint – different parking lots, different gates, different shuttle stops. Wayfyndr filters the experience by event so fans see only what's relevant to the day they're attending. The result is less noise, less guesswork, and a fan journey that adapts to whatever's happening at the venue.
THE OUTCOME
In 2025, Auburn Athletics launched four venue-specific Wayfyndr experiences, each with its own branded fan journey: Jordan-Hare Stadium for football gamedays, Neville Arena for basketball, Plainsman Park for baseball, and a dedicated Jordan-Hare Stadium instance for one-off events including the Argentina vs. Iceland Road to 26 soccer match and a Zach Bryan concert. Beyond core features like parking and road closures, each experience surfaces tailored information including tailgating areas, venue policies, shuttle routes, amenities, and concession locations. The dedicated event instance at Jordan-Hare in particular reflects how the partnership has scaled beyond traditional athletics – equipping Auburn to deliver a polished fan journey to audiences who may be visiting the venue for the first time, regardless of what brought them to campus.