Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Case Study

Chicago Fire FC

The Wayfyndr Team is great to work with! They are very responsive and have created an excellent platform. Wayfyndr sites do a fantastic job at offering a friendly and simple user experience!

Carolyn Berg

Manager, Digital Platforms

Unifying Gameday

Chicago Fire embarked on a transformative journey to enhance the matchday experience for their fans as part of a significant app replatforming initiative.

Central to their mission was the optimization of matchday wayfinding, a critical component for ensuring a seamless and enjoyable experience for fans.

Dissatisfied with existing mapping solutions, the Fire's marketing team sought a bespoke solution that aligned with their brand and could be easily managed to keep up with evolving matchday needs.

Chicago Fire Wayfyndr App

The Opportunity

The initial challenge faced by Chicago Fire was the inadequacy of existing mapping solutions, which failed to meet the team's expectations and the unique requirements of their matchday experience. These shortcomings underscored the need for a custom solution that would not only improve wayfinding but also integrate seamlessly with the new app interface and consolidate fragmented "Plan Your Visit" information across various web properties.

Soldier Field
  • Soccer-Specific Mapping

    An interactive map tailored specifically for soccer at Soldier Field has revolutionized the matchday experience for Chicago Fire FC fans by providing invaluable assistance in wayfinding and navigation.

    By seamlessly integrating with the team's app and website, matchday.chicagofirefc.com empowers fans to effortlessly explore the stadium, locate amenities, and plan matchday activities with precision.

    Whether identifying concession stands, restrooms, or their seats within the stadium bowl, fans can rely on Wayfyndr to navigate with ease, minimizing confusion and maximizing enjoyment.

    Timbers Mobile Screen 1
  • Priority Matchday Access

    Chicago Fire FC leverages Wayfyndr to promote its vibrant fan culture by highlighting themed nights, giveaways, and activations.

    In addition, the platform prioritizes access to fan-specific zones such as gaming areas, kids' zones, and interactive photo booths, enhancing engagement and catering to diverse fan interests.

    Timbers Mobile Screen 2
  • Stress-Free Planning

    With Wayfyndr, Fire fans can now seamlessly explore stadium amenities, seating options, and matchday events prior to kickoff, ensuring they have all the information they need for a smooth sofa-to-seat experience.

    For first-time visitors and families, Wayfyndr offers invaluable event information such as gate times, stadium policies, game day alerts, parking details, and directions, facilitating a frictionless journey from planning to arrival at the stadium.

    Timbers Mobile Screen 3

Soccer-Specific Mapping

An interactive map tailored specifically for soccer at Soldier Field has revolutionized the matchday experience for Chicago Fire FC fans by providing invaluable assistance in wayfinding and navigation.

By seamlessly integrating with the team's app and website, matchday.chicagofirefc.com empowers fans to effortlessly explore the stadium, locate amenities, and plan matchday activities with precision.

Whether identifying concession stands, restrooms, or their seats within the stadium bowl, fans can rely on Wayfyndr to navigate with ease, minimizing confusion and maximizing enjoyment.

Timbers Mobile Screen 1

Priority Matchday Access

Chicago Fire FC leverages Wayfyndr to promote its vibrant fan culture by highlighting themed nights, giveaways, and activations.

In addition, the platform prioritizes access to fan-specific zones such as gaming areas, kids' zones, and interactive photo booths, enhancing engagement and catering to diverse fan interests.

Timbers Mobile Screen 2

Stress-Free Planning

With Wayfyndr, Fire fans can now seamlessly explore stadium amenities, seating options, and matchday events prior to kickoff, ensuring they have all the information they need for a smooth sofa-to-seat experience.

For first-time visitors and families, Wayfyndr offers invaluable event information such as gate times, stadium policies, game day alerts, parking details, and directions, facilitating a frictionless journey from planning to arrival at the stadium.

Timbers Mobile Screen 3
Chicago Fire Mobile Screen
Chicago Fire Soccer Player

The Outcome

By investing in a dedicated matchday guide and bespoke mapping solution, Chicago Fire FC successfully addressed the challenges associated with matchday planning, parking, and wayfinding, demonstrating their commitment to delivering exceptional matchday experiences for their fans.

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