Case Study
Crypto.com Arena
I cannot speak more highly of my experience working with the Wayfyndr team. We knew going into the project that we were going to be demanding and complicated, yet the Wayfyndr team responded to every change and update with complete professionalism and additionally presented multiple options for improvements along the way, whilst meeting our project deadlines.
Richard Battersby
SVP Data, Analytics & Strategy | AEG
Plan. Explore. Enjoy.
Wayfyndr and LA Arena Company partner to deliver guests visiting Crypto.com Arena, L.A. LIVE, and Peacock Theater the ultimate event companion.

Background
Crypto.com Arena (formerly known as Staples Center) is a globally recognized and admired multi-purpose venue located in Downtown Los Angeles. Home to the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks, Crypto.com is an epicenter for live sports, high-profile events, performances, and globally televised shows.
Adjacent to Crypto.com Arena is the L.A. LIVE complex, a four million square foot entertainment district featuring hotels and restaurants, Xbox Plaza, Conga Room, The GRAMMY Museum, and the home of the Primetime Emmy Awards – Peacock Theater.
The Opportunity
With the 2022/23 NBA season fast approaching and the first phase of Crypto.com Arena renovations completed, there was an immediate need to deliver fans an interactive venue map and event planning resource that could expand to Peacock Theater and the surrounding L.A. LIVE entertainment district.

The Solution
With help from the incredible team at Crypto.com Arena, L.A. LIVE, and Peacock Theater, we launched three venue-specific guest resources – visit.cryptoarena.com, visit.lalive.com, and visit.peacocktheater.com – each delivering visitors centralized information, event planning tools, and a detailed multi-level interactive venue map.

An integration with VenueNext (Shift4) enables automatic menu creation, menu management, and access to mobile ordering, while an integration with Carbonhouse CMS allows events to be dynamically created and assigned to each respective venue.
In a high traffic environment, where time wasted waiting and locating can lead to reduced guest satisfaction, Wayfyndr successfully provided all three venues with a friction-free resource for guests to access the information and resources needed to streamline and enhance their visit.
The Numbers
193k+
Page views over 3 months
7.3
Page views per user
2.31
Minutes avg. engagement time

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