Case Study
Crypto.com Arena
I cannot speak more highly of my experience working with the Wayfyndr team. We knew going into the project that we were going to be demanding and complicated, yet the Wayfyndr team responded to every change and update with complete professionalism and additionally presented multiple options for improvements along the way, whilst meeting our project deadlines.
Richard Battersby
SVP Data, Analytics & Strategy | AEG
Plan. Explore. Enjoy.
Wayfyndr and LA Arena Company partner to deliver guests visiting Crypto.com Arena, L.A. LIVE, and Peacock Theater the ultimate event companion.
Background
Crypto.com Arena (formerly known as Staples Center) is a globally recognized and admired multi-purpose venue located in Downtown Los Angeles. Home to the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks, Crypto.com is an epicenter for live sports, high-profile events, performances, and globally televised shows.
Adjacent to Crypto.com Arena is the L.A. LIVE complex, a four million square foot entertainment district featuring hotels and restaurants, Xbox Plaza, Conga Room, The GRAMMY Museum, and the home of the Primetime Emmy Awards – Peacock Theater.
The Opportunity
With the 2022/23 NBA season fast approaching and the first phase of Crypto.com Arena renovations completed, there was an immediate need to deliver fans an interactive venue map and event planning resource that could expand to Peacock Theater and the surrounding L.A. LIVE entertainment district.
Simplified Event Planning
The solution needed to make the planning process stress-free for guests and account for different user needs. To achieve this, three use cases were modeled:
Day of event – the guest arrives on campus and wants to know what’s available on that day in-venue and on campus.
Future specific event – the guest is planning on coming to an event at a specific venue in the future and wants to see the floorplan, and learn what will be open and available at that event. For example, a concert will have a different floor plan than a LA Lakers game , with different concession and activation locations open.
Planning a general visit – the guest is looking to visit L.A. LIVE, Crypto.com Arena, and/or Peacock Theater and would like to see what is generally available at that venue.
Maximum reach & ease of use
Any guest with a smartphone needed to be able to access and use the platform by going to the website, clicking a link in an email, or scanning a QR code on-site. No downloading required!
Simple content distribution & management
While each venue would be built on a separate instance of Wayfyndr, it was imperative that administrators could manage content for all venues through a single centralized content management system.
In addition, allowing for content to be shared across instances would save time on initial population and ongoing updates.
Simplified Event Planning
The solution needed to make the planning process stress-free for guests and account for different user needs. To achieve this, three use cases were modeled:
Day of event – the guest arrives on campus and wants to know what’s available on that day in-venue and on campus.
Future specific event – the guest is planning on coming to an event at a specific venue in the future and wants to see the floorplan, and learn what will be open and available at that event. For example, a concert will have a different floor plan than a LA Lakers game , with different concession and activation locations open.
Planning a general visit – the guest is looking to visit L.A. LIVE, Crypto.com Arena, and/or Peacock Theater and would like to see what is generally available at that venue.
Maximum reach & ease of use
Any guest with a smartphone needed to be able to access and use the platform by going to the website, clicking a link in an email, or scanning a QR code on-site. No downloading required!
Simple content distribution & management
While each venue would be built on a separate instance of Wayfyndr, it was imperative that administrators could manage content for all venues through a single centralized content management system.
In addition, allowing for content to be shared across instances would save time on initial population and ongoing updates.
The Solution
With help from the incredible team at Crypto.com Arena, L.A. LIVE, and Peacock Theater, we launched three venue-specific guest resources – visit.cryptoarena.com, visit.lalive.com, and visit.peacocktheater.com – each delivering visitors centralized information, event planning tools, and a detailed multi-level interactive venue map.
An integration with VenueNext (Shift4) enables automatic menu creation, menu management, and access to mobile ordering, while an integration with Carbonhouse CMS allows events to be dynamically created and assigned to each respective venue.
In a high traffic environment, where time wasted waiting and locating can lead to reduced guest satisfaction, Wayfyndr successfully provided all three venues with a friction-free resource for guests to access the information and resources needed to streamline and enhance their visit.
The Numbers
193k+
Page views over 3 months
7.3
Page views per user
2.31
Minutes avg. engagement time
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