MISSISSIPPI STATE BULLDOGS
NEW BEGINNINGS
Gameday for Mississippi State Bulldog fans just got easier. Through a partnership with Wayfyndr, navigating crowds and finding essential gameday information is now effortless – letting fans focus on the game itself. From planning the day with the Gameday Itinerary to moving through the venue with confidence, the platform meets fans where they are and removes the friction from the experience.
BACKGROUND
Mississippi State Athletics recognized a familiar challenge for their fans: getting to, from, and around their athletic venues on gameday while piecing together event details spread across multiple websites and apps. To solve it, the department partnered with Wayfyndr to deliver a mobile-first, web-based fan journey platform paired with a comprehensive gameday guide built specifically for Bulldog fans. The result is a single digital experience that simplifies pre-event planning and supports stress-free exploration inside the venues and across campus.
FOR FANS
Mississippi State partnered with Wayfyndr to give fans a digital companion they could rely on the moment they needed it – surfacing essential information like parking, traffic routes, and shuttle locations, while making concessions, amenities, and gameday attractions easier to find across football, basketball, and baseball. The result is clear: less time searching, more time enjoying the energy of Bulldog gameday.
ON DIGITAL HUB
Wayfyndr consolidates every piece of essential gameday information into a single destination – parking, venue navigation, schedules, concessions, and amenities, all a tap away. By integrating with Mississippi State Athletics' existing digital channels, the platform meets fans where they already are and strengthens the department's broader digital ecosystem rather than fragmenting it.
EVENT SCHEDULE & PROMOTIONS
The Gameday Itinerary gives Bulldog fans a clear view of what's happening and when — from where to park and when gates open to pre-game traditions, in-venue promotions, and post-game moments. Fans see the day laid out in one place, so they can plan their arrival, build in time for tailgating, and make sure they don't miss the moments that matter.
CONCESSIONS & MENUS
Wayfyndr helps Bulldog fans find food and drinks without wandering the concourse.
Smart search and filters let fans narrow options by cuisine or dietary preference, then pinpoint the nearest stand on an interactive map.
Through integration with VenueNext, fans can also browse real-time menus and order ahead – turning a common gameday frustration into a few seconds of planning.
EVENT-SPECIFIC VIEWS
Every event has its own footprint – different parking lots, different gates, different shuttle stops. Wayfyndr filters the experience by event so fans see only what's relevant to the day they're attending, whether that's a Saturday at Davis Wade Stadium, a basketball matchup at Humphrey Coliseum, or a baseball series at Dudy Noble Field. The result is less noise, less guesswork, and a fan journey that adapts to whatever's happening at the venue.
PARKING & ARRIVAL
Wayfyndr takes the stress out of getting to the venue. Fans can see designated parking areas, traffic routes, and shuttle information before they leave the house – no more searching across multiple sources to figure out where to go. By making arrival information easy to access in advance, the platform helps fans start the day relaxed rather than rushed, and helps the athletic department reduce congestion around the venue.
THE OUTCOME
The 2025 season marked the debut of Mississippi State's dedicated fan journey experiences across three venues – Davis Wade Stadium for football, Humphrey Coliseum for basketball, and Dudy Noble Field for baseball – each with its own branded look and feel.
Beyond core information like seat sections and bag policies, fans can access tailored details including tailgating areas, stadium policies, shuttle routes, amenities, and concession locations.
Dudy Noble's distinct gameday culture, from the Left Field Lounge to the rhythms of an SEC baseball weekend, gave the platform a chance to surface what makes a Bulldog baseball game its own kind of experience.
Across all three venues, the investment reflects Mississippi State Athletics' broader commitment to its supporters – making gameday planning and navigation a more seamless part of being a Bulldog fan.