Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Kicking Goals with the Portland Timbers Learn How

Case Study

Portland Timbers

We are thrilled to continue our partnership with Wayfyndr, an innovative and local Portland firm whose initial design of PTFCmap.com has been instrumental in the fan experience at Providence Park.

Heather Davis

Chief Executive Officer

Connecting Fans

Providence Park, the esteemed home of the Portland Timbers, embarked on a transformative journey to elevate the matchday experience for its devoted fanbase. Through the implementation of PTFCmap.com (proudly powered by Wayfyndr), visitors to Providence Park now have quick and easy access to essential stadium information and resources, ensuring a seamless end-to-end guest experience.

Timbers Wayfyndr App Mobile Images

Background

In the wake of the 2019 expansion of Providence Park, the Marketing Team at the Portland Timbers recognized a pressing need to communicate improvements and enhancements in advance of the MLS season opener, to streamline the fan journey to, within, and from the park.

Led by Cory Dolich, then Marketing Director, the team embarked on a mission to provide fans with an interactive mapping solution accessible via desktop and mobile devices, that would consolidate essential matchday information, including gate times, new concessions, points of interest, amenities, and event activations into an intuitive, user-friendly web-based platform.

The Opportunity

With significant enhancements to Providence Park, including increased capacity, additional seating, and elevated concession and merchandise offerings, the opportunity arose to deploy a fan companion that would introduce new stadium features and amenities.

Recognizing the absence of a dedicated mobile app and the fragmented nature of existing information across various platforms, the Portland Timbers seized the opportunity to optimize and streamline the matchday experience, offering fans a centralized hub for all stadium and event-related information.

Timbers Providence Park
  • An Upgraded Providence Park Experience

    PTFCmap.com empowers fans to effortlessly locate concession stands, access gate information, and explore stadium amenities.

    Through an interactive stadium map, visitors can pinpoint their seating sections and identify the nearest gate entries. Additionally, the platform provides easy access to guest amenities, points of interest, restrooms, accessibility features, and merchandise locations, ensuring a comprehensive matchday experience.

    Timbers Mobile Screen 1
  • Event-Specific Floor Plans

    In collaboration with Wayfyndr, the Portland Timbers continuously enhance PTFCmap.com to meet evolving fan needs.

    Ahead of the 2024 season and the launch of the inaugural summer concert series, the platform's event-specific mapping feature has been expanded to accommodate different floor plan configurations. This empowers fans to quickly locate gates, seating areas, concessions, and event-specific information, enriching their overall event experience.

    Timbers Mobile Screen 2
  • Streamlined Information Consumption

    By consolidating fragmented information dispersed across multiple website properties, PTFCmap.com offers a streamlined approach to information consumption. Designed with a mobile-first approach by Wayfyndr, the platform eliminates confusion by providing immediate access to relevant information without the need for multiple site visits or app downloads.

    Timbers Mobile Screen 3

An Upgraded Providence Park Experience

PTFCmap.com empowers fans to effortlessly locate concession stands, access gate information, and explore stadium amenities.

Through an interactive stadium map, visitors can pinpoint their seating sections and identify the nearest gate entries. Additionally, the platform provides easy access to guest amenities, points of interest, restrooms, accessibility features, and merchandise locations, ensuring a comprehensive matchday experience.

Timbers Mobile Screen 1

Event-Specific Floor Plans

In collaboration with Wayfyndr, the Portland Timbers continuously enhance PTFCmap.com to meet evolving fan needs.

Ahead of the 2024 season and the launch of the inaugural summer concert series, the platform's event-specific mapping feature has been expanded to accommodate different floor plan configurations. This empowers fans to quickly locate gates, seating areas, concessions, and event-specific information, enriching their overall event experience.

Timbers Mobile Screen 2

Streamlined Information Consumption

By consolidating fragmented information dispersed across multiple website properties, PTFCmap.com offers a streamlined approach to information consumption. Designed with a mobile-first approach by Wayfyndr, the platform eliminates confusion by providing immediate access to relevant information without the need for multiple site visits or app downloads.

Timbers Mobile Screen 3

The Outcome

Since its inception in 2019, PTFCmap.com has heralded a new digital era for the Portland Timbers and their dedicated fan base. The platform has significantly enhanced convenience and clarity in navigating Providence Park on match days, fostering deeper engagement and satisfaction among fans.

The partnership between the Portland Timbers and Wayfyndr underscores a commitment to innovation and fan-centricity, setting a precedent for enhancing the stadium experience in professional sports.

Timbers Mobile Screen
Timbers Soccer Player

The Numbers

8.0+

Fan Satisfaction
Rating

437k

Page views
2023 season

2.46

Minutes avg.
engagement time

Photo Credit: Craig Mitchelldyer
Portland Timbers

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