With the 2023 college football season officially underway, one team is taking the right steps to ensure their fans get the most from their gameday experience. As the first collegiate athletic department to partner with Wayfyndr, the Arkansas Razorbacks will ensure fans planning a gameday itinerary and navigating to, from, and around Donald W. Reynolds Razorback Stadium (DWRRS) on gameday have it easier than ever.

Via their new interactive fan guide, Razorback fans will be treated to an unforgettable in-stadium experience. Whether looking for a gameday schedule, the nearest restroom, the closet location to purchase your favorite food or drinks, or other important information to make the most of your DWRRS experience, dwrrs.arkansasrazorbacks.com has it covered.

PORTLAND, OREGON (Tuesday, May 9, 2023) – The Chicago Fire Football Club has partnered with Wayfyndr to deliver fans a dedicated fan engagement and interactive stadium mapping solution that will transform the way supporters experience matchday at Chicago’s iconic Soldier Field.

The application, accessible to Fire FC fans within the new Chicago Fire Mobile App and online at matchday.chicagofirefc.com, facilitates an enriched and stress-free experience for guests planning and navigating their way to, from, and around Soldier Field on matchday. Wayfyndr is a dynamic fan engagement and venue mapping application that, among other benefits, will help reduce stress and save guests time when trying to locate parking, seats, concession stands, restrooms, pre-match activities and entertainment, premium experiences, and other stadium amenities.

“We’re excited to have worked with Wayfyndr on this project that will help make Fire home matches even more accessible for our fans,” said Director of Broadcast and Content, Ted Bryant. “The Wayfyndr team has built a fantastic product that we’re confident will be a benefit to anyone looking to plan their afternoon or evening along the lakefront with us at Soldier Field.”

Matchday.chicagofirefc.com is entirely web-based, with no download required, improving the ease of access to information and empowering fans to plan their matchday itinerary and experience well ahead of time.

About Chicago Fire FC

The Chicago Fire Football Club was founded on October 8, 1997, on the 126th anniversary of the Great Chicago Fire. The Fire have won six major domestic championship titles, including the 1998 MLS Cup, the 1998, 2000, 2003, and 2006 Lamar Hunt U.S. Open Cups, as well as the 2003 MLS Supporters’ Shield. The Club’s charitable arm, the Chicago Fire Foundation, was recognized as ESPN’s 2019 Sports Humanitarian Team of the Year. The Fire plays their home matches at historic Soldier Field. For more information, visit chicagofirefc.com.

About Wayfyndr

Wayfyndr is a leading fan engagement and interactive venue mapping application connecting guests with the information they need to plan, explore, and enhance their event experience. Founded in 2020 in Portland, Oregon, Wayfyndr’s web-based technology has delivered some of the world’s largest and most popular sporting organizations, arenas, and events a centralized sofa-to-seat guest resource that makes navigating and interacting with an event effortless and friction-free.

It’s time to reimagine the in-stadium fan experience-to amplify the passion fans have for live sports and events and make their return to the stands effortless.

Advances in content streaming and social media have provided the modern sports enthusiast with many more options to connect with their favorite sporting event beyond the traditional stadium experience. As competition for the entertainment budget of sports fans increases, it’s vital that stadiums and sporting organizations evolve their offerings to provide an unparalleled experience that cannot be duplicated by any other medium.

According to research by Oracle:

• 45% of fans had abandoned concession lines without making a purchase because lines are too long.
• 74% of fans would pick up an order from an express line at a concession stand.
• 64% of fans said they would “probably use” or “definitely use” in-seat ordering if available at their stadium.

What’s the solution? Provide timely, content rich communications to your stadium visitors via a single source of truth that can be easily accessed directly on their mobile devices. And here’s the kicker….they can access it without having to download an app! Thats right, by offering a web-based application you make it quick and easy for fans to get the information they want and need.

Wayfyndr was conceived to elevate fan engagement pre, during, and post-event by simplifying the way fans plan, explore, and enhance gameday. It’s like a digital attendant that informs and guides fans not just on gameday, but well before they arrive, removing any friction points that could be a deterrent from attendance. Check out the full feature set here.

It’s obvious that Wayfyndr serves the fans, but what does it mean for brands? Wayfyndr helps maximize revenue opportunities within essential profit centers such as tickets, concessions and merchandise.

An emphasis on brand engagement transitions casual spectators into dedicated fans, helping to increase their lifetime value. In addition, Wayfyndr provides brands a vehicle to drive incremental game day revenue with in-app advertising, sponsorship, and promotion opportunities.

Wayfyndr provides organizations and brands a centralized platform to connect with their fans on game day. Post pandemic, teams should be looking for ways to strengthen the connection with their fans. It’s about getting fans from their sofa to the stadium with minimal friction to provide maximum satisfaction.

With sporting and music events starting to reemerge after being put on hold due to the COVID-19 pandemic, Wayfyndr has the ability to greet returning fans with an entirely new experience at their favorite stadiums and venues.

Contact us to find out how Wayfyndr can elevate your fan experience!

The Hillsboro Hops, a leading MiLB organization located in Hillsboro, Oregon, partnered with Wayfyndr to launch a new map and fan experience platform that’ll help enhance the pre and in-game experience throughout the 2022 season at Ron Tonkin Field.

With 66 home games scheduled in 2022, MyHopsMap.com will be instrumental in helping both first-time and regular fans locate and browse concession menus, get important game day planning information, explore stadium points-of-interest and amenities, access exclusive game day deals and promotions, and participate in game day events and activities.

Check out their experience for yourself at MyHopsMap.com.